Nancy Bocken is Professor in Sustainable Business at Maastricht University, Maastricht Sustainability Institute, the Netherlands. Her research topics include sustainable business models, business experiments, Circular Economy, sufficiency and closing the 'idea-action' gap for sustainability. Nancy's most recent research project is Circular X
, a €1.5m, five-year research project funded by the ERC about experimentation with circular business models. Nancy is academic lead of the new joint Master's in Sustainable Business in Maastricht together with York University. Nancy is also Fellow at Cambridge Institute for Sustainability Leadership and co-founded her own circular and sustainable business called HOMIE
. She holds a PhD from the Department of Engineering, University of Cambridge, which was fully funded by Unilever.